About the lab.
London-born. Bootstrapped. Building AI-powered products for people with a purpose since 2012.
Our story 📖
Started in 2012. Back when "AI startup" sounded like science fiction.
A handful of obsessive engineers in London decided the future was being built too slowly — and by the wrong people. So we started building it ourselves.
Small teams. Deep focus. No noise. We build products end-to-end. AI, machine learning, cutting-edge infrastructure. We work with founders, NGOs, social enterprises, and anyone with a mission worth building for.
Engineering teams across three timezones give us round-the-clock build cycles. Most of what we ship has someone else's name on it. We prefer it that way. 🤫
Timeline ⏳
12
Founded
London. 3 engineers. First internal tools.
14
First clients
External work begins. Overseas eng team formed.
16
10 shipped
ML capabilities added to the stack.
18
Infra team
Dedicated infrastructure engineering.
20
30+ shipped
Purpose tech vertical launched.
22
CV & edge
Computer vision. Edge computing.
24
Cortex
Foundation model research initiated. 🔒
26
Now
42 engineers. 50+ shipped. 18 active builds.
Principles 💎
🚢
Ship > Talk
Working software over pitch decks. We demo running code, not mockups.
💛
Purpose > Profit
We choose clients by mission, not budget. NGOs sit next to fintechs.
🔬
Small > Big
Small teams with deep focus outperform large teams every time.
🤫
Quiet > Loud
We let the work speak. No announcements. No press releases.
Who we work with 🤝
🚀
Founders
With a product to build. Seed to Series A.
📈
Scaling cos
Need serious infra to grow.
🌍
NGOs
Impact tools. Purpose tech.
🛟
Rescue cases
Broken codebase + deadline.